Using websites and social media

Your organisation’s website and social media are your ‘shop windows’ to your customers, the wider outside world and anyone considering a job with you, including young people starting their career in housing.

Are you making the most of your website and social media presence?

  • Is your website up to date, topical, relevant, visually attractive and easy to read?

  • Do you review its content on a regular basis?

  • Do you have a recruitment and careers section?

  • Is your website attractive to younger people? (Suggest testing this out with younger staff members.)

  • Are there clear messages about your organisation’s values and the skills and qualities you’re looking for in potential employees?

  • Do you outline your commitment to ongoing learning and development opportunities for staff, including housing and related qualifications?

Using Social Media

  • Many housing organisations use Facebook, Twitter and LinkedIn, but appealing to a younger workforce also means considering TikTok and Instagram to get your message across.

  • Have your reviewed the social media platforms you’re using and considered what more you could do to attract younger people?

  • Has your organisation considered taking part in the #NoWrongPath social media campaign supported by Developing the Young Workforce (DYW), which runs every August?